PROJECT OVERVIEW
With the firm purpose of offering 21st-century men an authentic and natural personal care experience, LEAF FOR EVER sought to express its purpose in a distinctive way through a design that reflects its unique identity and conveys the very essence of its brand: a beard oil created with natural ingredients and carefully selected plants.
ROLE
Illustrator & Graphic Design
THE PROCESS
The design process began with an exploration and research phase into the world of men's personal care products. I studied local and international brands to understand what makes a product truly special and drew inspiration from the richness and diversity of nature to shape the design.
THE RESULT
The outcome is a packaging system that reflects the purity and freshness of the natural ingredients that compose the beard oil. Every detail has been meticulously chosen to convey the feeling of being in harmony with nature.
The new design enables the brand to communicate its commitment to quality, authenticity, and personal care for the 21st-century man in a clear and consistent manner.
The new design enables the brand to communicate its commitment to quality, authenticity, and personal care for the 21st-century man in a clear and consistent manner.
